From the Muma College of Business to USF Health, here is how each field fits into a real endurance racing program and the careers it prepares you for.
Muma College of Business
Business & Finance
Team role: Team Principal, Finance & Operations
A race team is a small business with a hard deadline every race weekend. Students build the season budget, track cost per race, run purchasing, negotiate with vendors and report results to sponsors like a company reports to investors.
What you do- Season budgeting and cost-per-lap analysis
- Vendor negotiation and purchasing
- Sponsor ROI reporting
- Risk and contingency planning
Where it leads- Financial analyst
- Operations manager
- Motorsport team manager
- Management consultant
Muma College of Business
Marketing & Sales
Team role: Commercial & Sponsorship
No sponsors, no racing. Students prospect businesses, write proposals, close deals and deliver what partners paid for. It is a real sales pipeline with real revenue.
What you do- Sponsor prospecting and proposals
- Brand strategy and partner activation
- CRM and pipeline management
- Event and hospitality planning
Where it leads- Sponsorship manager
- Account executive
- Brand manager
- Sports marketing coordinator
Zimmerman School
Mass Communications & Journalism
Team role: Media & Content
Race weekends produce hours of story. Students run social channels, shoot and edit video, write race reports and handle press, building a portfolio employers can actually watch.
What you do- Race-day social media and live coverage
- Video production and editing
- Press releases and media relations
- Sponsor content deliverables
Where it leads- Social media manager
- Content producer
- PR specialist
- Motorsport broadcaster
College of Engineering
Engineering
Team role: Vehicle Engineering & Data
Mechanical, electrical, industrial and computer engineering students handle car prep, reliability, systems and data acquisition. Endurance racing rewards engineering that keeps a car running for 14 hours, not just one fast lap.
What you do- Vehicle setup, maintenance and reliability
- Data acquisition and sensor systems
- Pit stop and process optimization
- Failure analysis
Where it leads- Mechanical engineer
- Test and validation engineer
- Race engineer
- Systems engineer
Bellini College of AI, Cybersecurity and Computing
Computer Science & Data Science
Team role: AI, Data & Strategy
Every lap generates data. Students build the tools that turn it into decisions: lap analysis, fuel and tire models, driver comparison and race strategy.
What you do- Lap and sector data pipelines
- Machine learning for strategy and pace prediction
- Dashboards for drivers and engineers
- Simulation and modeling
Where it leads- Data scientist
- Machine learning engineer
- Software developer
- Performance analyst
USF Health
Health Sciences, Nursing & Medicine
Team role: Driver Health & Safety
Endurance drivers lose fluids and focus in cockpits that run well over 100°F. Human performance under heat, fatigue and pressure is the same challenge studied for military and special operations teams. Students plan hydration and nutrition, fitness and heat management, first aid and medical readiness for race weekends.
What you do- Hydration, nutrition and heat-stress plans
- Driver fitness and reaction training
- First aid and emergency readiness
- Fatigue and focus monitoring
Where it leads- Athletic trainer
- Nurse
- Physician
- Sports scientist
- Human performance specialist
College of The Arts
Art, Design & Architecture
Team role: Brand & Livery Design
The car, the team kit and every sponsor deck need a designer. Students design the livery, apparel, logos, merch and visual identity of a real team.
What you do- Car livery and graphics
- Team apparel and merchandise
- Brand identity and sponsor decks
- Pit and event layout
Where it leads- Graphic designer
- Brand designer
- Art director
- Product designer
Muma College of Business
Supply Chain, Logistics & Hospitality
Team role: Race Operations
Getting a car, crew, tools, fuel and food to the right track at the right time is logistics. Students plan travel, transport, inventory and the paddock itself.
What you do- Travel and transport planning
- Parts and inventory management
- Paddock setup and crew scheduling
- Hospitality for sponsors and guests
Where it leads- Logistics coordinator
- Supply chain analyst
- Event manager
- Operations coordinator
Pre-law and Public Affairs
Law, Risk & Public Safety
Team role: Risk & Compliance
Racing runs on rules: series regulations, waivers, insurance and contracts. Students manage compliance, safety protocols and sponsor agreements.
What you do- Series rulebook compliance
- Waivers and insurance requirements
- Safety protocols and incident plans
- Sponsor contract review
Where it leads- Compliance analyst
- Risk manager
- Paralegal
- Safety officer
College of Arts & Sciences
Psychology & Education
Team role: Driver Performance & Coaching
Pressure, fatigue and split-second decisions are the job. Students study focus, communication and learning, and help coach drivers and train new members.
What you do- Focus and pressure management
- Team communication under stress
- Driver coaching and onboarding
- Learning and skill development
Where it leads- Sport psychologist
- Performance coach
- Trainer
- Human factors specialist